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Written by asap   
Friday, 12 January 2007

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Whenever Annie Wallick shoots off an e-mail, it goes hurtling into cyberspace with a little tagalong — an electronic signature that admonishes the recipient, "Don't DREAM it, BE it!"

For Wallick, a 24-year-old aspiring actress, the line is her way of rousting people off the couch and urging them to strive, rather than just saying "I wish I could do this, I wish I could do that."

Pithy quotes in e-mail signatures — known to the hip as "sigs" — can seem as ubiquitous in cyberspace as spam. To many recipients, they're about as welcome, too. Critics condemn them as presumptuous, condescending and inappropriate for the workplace.

Jim Orsi began noticing the e-mail signatures during the Web's adolescent years. Finding them obnoxious, he launched a Web site and now curates "The Gallery of Annoying Email Signatures."

"They're inappropriate personalizations injected in places where it's not needed," Orsi said. "I also just think people are not as clever as they think they are." He's bothered, too, by people who "assume a level of familiarity that isn't there."

The sigs that ignite his true ire? The ones that come with images, such as a favorite dog, that slows his e-mail to a crawl.

Orsi and other haters should relax, Wallick said.

"It's just an ender for an e-mail. I think if somebody's going to be upset it's kind of pointless," said Wallick, of Minneapolis.

Aaron Dragushan — founder of Coolsig.com, a repository for clever e-mail signatures — agreed.

"Quotes are a place within the business world ... where you can have fun a little bit," he said.

Dragushan, a 32-year-old Canadian transplanted to Honolulu, started his site in 1995 by gleaning quotes from books and other Web sites. Over time, his site's users started adding their own favorites. The offerings range from the political to the odd to the saccharine: "Whoever said you can't buy happiness forgot about puppies," attributed to outdoors writer Gene Hill.

Before the dot-com bust in the late '90s, the site had about 250,000 subscribers who regularly received 10 new "Coolsigs." Since then, it has evolved into a simple storehouse of sage sayings that generates a bit of ad revenue.

Orsi says he thinks the use of quotes in signatures for work e-mail has declined, possibly due to crackdowns from human resources departments. He says lately he's noticed more quotes on Web bulletin boards and social networking sites.

Dave Yewman, a presentation coach from Vancouver, Wash., makes his living telling businesspeople how to make a good impression, and he thinks e-mail signatures can be a good tool.

"I think it's an advantage to people who use it well," Yewman said. His advice: Choose a quote that's personally important and sums up what you do best.

OK. This reporter will give it a try:

"Thanks to my solid academic training, today I can write hundreds of words on virtually any topic without possessing a shred of information, which is how I got a good job in journalism." — Dave Barry

___

SIGS ONLY A MOTHER COULD LOVE

Hee are five of Jim Orsi's least-loved e-mail signatures, along with his comment:

___

"E ya later!" (Some people shouldn't be allowed to use email)

___

 

—- BEGIN GEEK CODE BLOCK —————+————— GAT d- s:+ !a C++$ UL/S/I/B++++$ P+ "In the ongoing battle between objects L++ E- W+(+++) N K- w(—-) O— M@ made of aluminum going hundreds of V(—) PS+++ PE Y+ PGP@ t++ 5 X+ R- miles per hour and the ground going tv+ b- DI++++ D+(+++) G e>++ h—- zero, the ground has yet to lose." r++ z+>+++ - END GEEK CODE BLOCK —-+ (Uh-oh, I think I'm gonna be sick)

___

"Sealed with a kiss. Just a friendly kiss though. NO tongue. Because I probably don't like you like that, and this is just a signature for all outgoing messages. I just thought it had a nice ring to it. But if I do like you like that, and you're positive of it, then maybe a little tongue." (This sig gives me a special feeling)

___

"Anything is possible except for skiing through a revolving door. It's kinda fun to do the impossible." (No, many things are impossible, such as getting people to stop using stupid sigs like this one)

___

"Where are we going and what am I doing in this handbasket?" (You're going straight to the Gallery of Annoying Email Signatures)

___

Find it online:

Coolsig: http://coolsig.com

The Gallery of Annoying Email Signatures: http://www.orsi.net/Gallery

___

asap contributor Archie Ingersoll can be reached at This email address is being protected from spam bots, you need Javascript enabled to view it

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