They gathered outside a Burberry boutique in downtown Hong Kong Tuesday dressed as cave people, wielding thick plastic clubs and making wild animal sounds.

Holding a banner that said, "Burberry: Out of the Stone Ages," a group of animal rights activists -- wearing fake brown furry vests and leggings -- urged the British brand to stop using fur.

"IT'S INCOMPASSIONATE"

"We are here to let people see that fur belongs to the Stone Ages, and at the present age, you do not need to wear fur. It's incompassionate," said Rochelle Regodon, a campaign manager with People for the Ethical Treatment of Animals.

The group also stormed the runway at a fashion show in Hong Kong on Monday night, chanting anti-fur messages before they were taken away by security guards.

PAINT AND CHAINS

PETA demonstrated at an outlet owned by Burberry Group PLC in London last year, splashing red paint and chaining themselves to the front door of the shop.

BOYCOTT CAMPAIGN

Fashion labels such as J. Crew Group Inc., Stella McCartney and Ralph Lauren have stopped selling fur after PETA launched a boycott campaign, Regodon said.

"There's nothing fashionable about wearing the fur of the animals who have been born and bred and slaughtered just for their skin. There are fake fur and many other artificial materials that also wrap people warm," she said.

BURBERRY REACTION

Burberry's office in Hong Kong didn't immediately respond to PETA's latest protest.

After the London demonstration, the company said that it would continue using fur when the material is important to the design and aesthetics of a product.

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