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Bigger sizes make you eat more |
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Written by asap
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Tuesday, 01 August 2006 |
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NEW YORK — You might be eating more because portion sizes are bigger.
A study in the June issue of the journal Psychological Science offers evidence that people take cues from their surroundings in deciding how much to eat.
HOW DO THAT WORK
It’s called “unit bias,” the tendency to think that a single unit of food — a bottle, a can, a plateful, or some more subtle measure — is the right amount to eat or drink, researchers propose.
Andrew Geier of the University of Pennsylvania, a Ph.D. candidate who works with people who are overweight or who have eating disorders, figures people learn how big an appropriate food unit is from their cultures. For example, yogurt containers in French supermarkets are a bit more than half the size of their American counterparts. Yet French shoppers don’t make up the difference by eating more containers of the stuff, he noted.
ENDORSEMENT
Brian Wansink, director of Cornell University’s Food and Brand Lab and author of the forthcoming book “Mindless Eating: Why We Eat More Than We Think,” called the new paper an impressive demonstration of the effect in a real-world setting. | Only registered users can write comments.
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