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Bono looks for fair-trade business at Ohio university |
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Written by asap
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Monday, 22 January 2007 |
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AP Photo/Al Behrman
Miami (Ohio) University students Jacque Rupert, left, and Andy Mitchelides, display edun Live T-shirts, Wednesday, Jan. 10, 2007, on campus in Oxford, Ohio. The edun Live line of blank cotton T-shirts are manufactured in sub-Saharan Africa from materials grown there.
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College students buy lots of T-shirts.
To feed the demand in a fair-trade way, U2's Bono and his wife have partnered with students at Miami University in Ohio to sell shirts made in Africa to campus groups. The program at the school's Center for Social Entrepreneurship could be expanded to other campuses worldwide.
The goal? The students make some money off the shirt and provide a market to help build trade and employment in Africa.
BUSINESS TIES
Bono and his wife, Ali Hewson, founded Edun Apparel Ltd. in 2005 to produce clothing in developing countries, providing increased trade and jobs to those areas. The sub-brand for the T-shirt line is called edun Live. The company hopes edun Live on Campus, the Miami University pilot, will expand to least 40 campuses by 2011.
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AP Photo
Al BehrmanChristian Kemp-Griffin, left, CEO of Edun, speaks at a news conference with Ali Hewson, wife of Bono, Wednesday, Jan. 10, 2007, at Miami (Ohio) University in Oxford, Ohio. The edun Live line of blank cotton T-shirts are manufactured in sub-Saharan Africa from materials grown there.
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Students buy the T-shirts for about $4 each and resell them for around $10 each to campus organizations and other groups. Since mid-October a team of about 15 students has sold 2,600 shirts.
QUOTE
"We don't just vote and effect change at the ballot box. We can vote and effect change with the dollar in our pocket and how we use it, and you are leading the way." -- Hewson, speaking at the university
WANT MORE INFORMATION?
Edun: http://www.edun.ie
Miami University: http://www.muohio.edu
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