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Budweiser offers a Super Bowl ad preview |
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Written by asap
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Thursday, 25 January 2007 |
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 Dale Earnhardt Jr. Carlos Mencia. Beer-stealing crabs.
They're the stars of this year's Super Bowl ad lineup for Anheuser-Busch Cos. The St. Louis-based brewer has a combined five minutes of ad time reserved for this year's big game Feb. 4 between the Indianapolis Colts and the Chicago Bears.
BUDWEISER-SUPER BOWL PACT
 • Anheuser-Busch has been advertising during the Super Bowl since 1976.
• It has been the game's exclusive alcoholic beverage sponsor since 1989, an arrangement that runs through 2012.
• Price this year for an ad during the CBS broadcast: as high as $2.6 million, up slightly from about a top price of about $2.5 million last year.
• Ad creators start looking at up to 80 scripts as early as August.
• As of Wednesday, Bud officials said they were still testing the spots and finalizing plans for the game.
BUDWEISER ADS SNEAK PEAK
• Racing champion Dale Earnhardt Jr. gets chased by deranged characters straight out a "Mad Max" movie.
• Jay-Z and former Miami Dolphins coach Don Shula face off over a chess-like rendering of a high-tech football game.
• Comedian Carlos Mencia, of the Comedy Central show "Mind of Mencia," stars in an ad set in a classroom.
• Scary hitchhiker with beer... and an ax
• This year critters? A gang of mischievous red crabs turn up on a beach to carry off a cooler full of beers.
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