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Are you guilty of fashion lag? |
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Written by asap
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Saturday, 03 February 2007 |
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Perhaps you missed the memo that boot cuts are no longer en vogue. Or you're holding on to those pointy-toed pumps because you paid $300 for them. As for the 1950s circle skirt, you can't part with it because it accentuates your small waist.
We can forgive you for the boot cuts — although the trend is skinnies or straight legs. But pointy toes are out; round toes are in. And if you insist on the skirt, shorten it to the knee and pair it with black leggings and a ballet flat. And last year's Uggs? Ugh.
So question: Why are we wearing fashions far beyond their expiration dates?
Whether it's ignorance, defiance or good-old fashioned penny-pinching, the rapidly changing trends fail to make an impact on some of us.
With fashion designers unveiling their fall 2007 collections starting Friday at New York Fashion Week, we embarked on a thorough investigation of the untrendy. Here's some news for those fashion designers and supermodels: you're less important than you think.
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WHO CAN BE BOTHERED?
Not everyone reads fashion magazines, shops as a hobby or resides in a "fashionable place." So how would they know boot cuts are not en vogue?
"While New York and L.A. lead the country in fashion trendsetting, the balance of America is not steeped in style," says Shawn McNally, owner of Vox Sacra, a high-end Christian apparel brand. "They are much less aware that last season's 'hot new thing' is now yesterday's news."
Some people are more concerned with what's comfortable and looks good on them. Because let's face it, we're not all runway models.
"I would be a total fashion victim if I took to wearing things that don't look good on me merely because someone wants to push his line of clothing that he designed for 7 foot tall people who have starved themselves to death," says Diana Peterfreund, author of "Secret Society Girl." "I know what looks good on me."
The fashion industry and fashion press are out of sync with consumers, says McNally, a former marketing manager for a subsidiary of Nordstrom's. He says consumers consider cost, use, how something looks on them and how long they can wear something, while the fashion industry continues to usher in one trend after another.
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BUY IT AT A MALL NEAR YOU
Hey, you might be thinking, I just bought these boot cuts last week!
Stores can play into your fashion faux pas by continuing to carry out-of-style boot cuts, super low-rise jeans and flares.
You might assume they're "in," but stores are just keeping them in stock because people buy them. After all, there is an anti-skinny brigade (women who refuse to wear skinnies because it makes them look like snow cones.)
"Stores know that people will hang on to their items long after they stop being trendy especially in non-metropolitan areas," says Nada Manley, author of "Secrets of the Beauty Insiders," and a fashion columnist for the Daytona Beach News-Journal.
And most stores cannot keep up with how quickly fashion changes. Stores cannot change their inventories in an instant, says New York fashion designer Edwing D'Angelo.
"You're producing millions of pairs of jeans with a particular cut," he says. "You can't just overnight stop that and change it around."
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THE SHOCK OF THE NEW
Manufacturers don't want to mass produce something that is not in demand, says Yuchin Mao, creative director of Three Dots, a brand specializing in "simple luxury" apparel for men and women. She points out skinnies didn't become popular overnight.
"It takes the general public time to get used to a certain trend," says Mao. "The public has to see it around them for them to get used to it."
By the time word gets out that this is the 'it' item and people begin to purchase it, the designers and press have moved on to the next new thing, making our 'it' item somewhat outdated.
"High fashion and the taste-makers are introducing a trend this season, but for the general public to take on that trend takes them three to four seasons," says D'Angelo. "When a trend is introduced, it doesn't pick up immediately with the masses. It has to be introduced through a process."
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REALLY, THE BEST FASHION DOESN'T DIE
Some fashion never dies, says Sasha Charnin Morrison, fashion director for Us Weekly. While the fashion industry has to create new trends (there's something about newness) there are certain things we're not going to give up.
She says some women prefer boot cuts because it elongates the legs; cargos are "cute and functional"; Uggs are almost like a classic. While we're constantly fed new information about fashion and celebrities, the new trends don't kill the old ones. She points out that if the fashion industry says the bare leg is in, hosiery is still there.
The stores are starting to understand our secret need to be a fashion "don't."
"A lot of companies are realizing that some of the trend stuff may be tanking completely," she says. "So they are introducing the timeless collection — because those classic things, at the end of the day, never go out of style."
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asap's Megan Scott still wears overalls. | Only registered users can write comments. Please login or register. |
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