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Cracked mag is back and still crass |
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Written by Pikachu
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Monday, 14 August 2006 |
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 NEW YORK — After a two-year hiatus, Cracked magazine is back.
The juvenile comics rag known for its bathroom humor had always played second fiddle to Mad Magazine as the top time waster in school.
Monty Sarhan, a 33-year-old New York lawyer, left the legal profession to take a crack at publishing.
The new Cracked hits newsstands Tuesday with a press run of 100,000 and has a cover price of $3.99. Its debut cover features a doctored photo of Tom Cruise’s head pasted onto the body of Steve Carell and asks if he is “The 44-Year-Old Virgin?”
THE NEW CRACKED
The glossy new version bears little resemblance to the Cracked of old, which relied on hand-drawn cartoons and comic strips. It now resembles the modern breed of “lad mags” like Maxim, Stuff and FHM. It even spoofs the similarity with a gratuitous full-page photo of a scantily clad woman and the caption: “Here is a picture of a skinny blonde model with big breasts.”
“It’s not so much that I modeled the style after Maxim, it’s that I modeled the style for today’s tastes,” says Sarhan, pointing toward the magazine’s short-form writing and busy graphical layout. It’s targeted at the 18- to 34-year-old male demographic -- a bit older than its original audience but about right to attract the now full-grown juvenile delinquents who enjoyed the magazine back in the day.
Sarhan has gathered a stable of contributors that includes writers for “Saturday Night Live” and Comedy Central’s “Chappelle’s Show,” as well as the satirical author Neal Pollack and the actor Michael Ian Black, co-star of the former NBC comedy “Ed” and snarky commentator on VH1’s “I Love The...” series. | Only registered users can write comments.
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