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Written by Felix Wong - View Profile
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Monday, 05 February 2007 |
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Yesterday, while talking with my friend Tom, I asked him if he was planning on watching the Super Bowl.
"I hate football," he replied. "So probably not. If I do, it would be for the commercials."
It seemed like a bunch of my friends were mostly looking forward to seeing what creative advertisements would be aired, especially when the game didn't involve the Broncos or [insert your favorite team here]. To some, a match featuring the most prolific quarterback of the last few years on one hand and one of the most inept/erratic on the other was set to be a Super Bore only to be saved by a few creative, laugh-inducing advertisements.
It turns out Tom wasn't going to be watching commercials for their comical value, however. "No, I'd watch them so I know what companies to BOYCOTT!" he exclaimed.
He then reasoned that if a company was spending 2.6 million dollars on a 30-second ad, they "clearly are not passing on savings to consumers" resulting from low overheads.
He may have a point, although it is arguable that when a company advertises effectively, they can reduce their profit margins per unit sold by selling more product, hence passing on savings to consumers that way. In an ideal world, at least.
Economics aside, it did get me to watch the commercials in an entirely new light and added an additional dimension of humor to them.
There were advertisements by Coca-Cola and Budweiser. "Guess Tom won't be drinking them," I thought to myself. An ad by Chevrolet. "Good thing Tom drives a Ford!" Another by Disney. "Guess he won't be going to Disneyland this year."
Then again, I suppose Coke and beer aren't exactly good for him anyhow, and I'm pretty sure that the football-hater was never really a fan of Mickey Mouse in the first place.
I hope others enjoyed the Super Bowl commercials as well, even if they won't be boycotting the companies. | Only registered users can write comments.
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A Breath of Fresh Air (60)
writen by: felix
Felix Wong is an outdoor enthusiast living in Fort Collins. A mechanical engineer by day, he is especially passionate about bicycling, running, and backpacking. |
|  | "Humankind cannot gain anything without first giving something in return. To obtain, something of equal value must be lost. That is Alchemy's first law of Equivalent Exchange. In those days, we really believed that to be the world's one, and only truth." | |
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We call it insight, you call it what you will. | |
| | Felix Wong is an outdoor enthusiast living in Fort Collins. A mechanical engineer by day, he is especially passionate about bicycling, running, and backpacking. | |
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