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Written by asap
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Friday, 09 February 2007 |
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ESPN is getting back in the cell phone business.
This time the sports network is joining with Verizon Wireless instead of competing for subscribers with its own full-blown wireless brand. The multiyear agreement gives Verizon Wireless exclusive U.S. rights to offer the Mobile ESPN application on its V Cast phones.
ESPN also announced that a broadcast TV service for cell phones that Verizon plans to introduce soon will feature an ESPN channel with sports programming drawn from its cable networks. Verizon expects to offer the service over MediaFLO — a separate wireless network developed by Qualcomm Inc. that can broadcast up to 20 TV channels — in at least one market by the end of March. Sprint Nextel Corp. has been testing MediaFlo, but no launch has been announced.
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NEW STRATEGY
The Verizon relationship is the first example of the new strategy that ESPN executives promised last September in announcing they were pulling the plug on Mobile ESPN as a standalone cell phone company featuring its own handsets, calling plans, customer service and monthly phone bills.
That ambitious venture, launched in late 2005 by parent company Walt Disney Co., is believed to have signed up fewer than 30,000 customers despite drawing positive reviews for the sophisticated multimedia application that ESPN created to deliver its popular TV and Web content within the cramped constraints of a cell phone.
By contrast, Verizon Wireless has 59 million subscribers, a third of whom have phones compatible with V Cast. | Only registered users can write comments.
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