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Written by asap
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Wednesday, 23 August 2006 |
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Wish you were there? There.com offers social networking in virtual worlds.
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One firm likens its service to “MySpace on a cell phone.” Others cast themselves as MySpace for seniors or MySpace for car enthusiasts or better-than-MySpace because it has 3D imagery.
Exactly how much MySpace-ization can the planet take? By the looks of things, get ready for ever-more products inspired by the runaway success of MySpace.com, the social networking Web site that boasts more than 100 million members.
“I don’t think ultimately there’s going to be room for everyone that’s coming on board, but there’ll be room for probably a fair amount of players,” says Ken Leebow, author of “1001 Incredible Things to Do on the Internet.”
Specifically, he sees room for sites that carve out niches in the vast online universe — if they play their cards right — such as CarSpace.com for automotive fans or Eons.com which is aimed at the over-50 crowd.
That’s because social networking sites are inherently useful to anyone who wants to discuss anything online, he says. “I think these sites are here to stay. I don’t think it’s a fad.”
Among the offerings in the growing field are:
AirG This Vancouver-based firm offers social networking by cell phone, for people who aren’t sitting at a computer all day and instead use their phones as their main device to stay connected.
“You can chat, instant message, share blogs and photos, create profiles, all on a mobile phone,” says founder Fred Ghahramani.
Users are billed through their mobile service provider — participating carriers worldwide include Sprint Nextel, Cingular, Orange and Virgin Mobile — and AirG has 10 million users in more than 30 countries. It usually costs a few dollars a month. A recent poll found that 59 percent of users don’t have regular access to a personal computer.
There.com At the Web site There.com, users create cartoon-like images or “avatars” of themselves, choosing everything from hair color to wardrobe to bust-line, then enter fully illustrated chat rooms in which their typed messages come out as word bubbles over their character.
There.com, based in Laguna Beach, Calif., launched three years ago and has 450,000 members, he says. Membership is free and the site is not yet making a profit.
It’s a safe, PG-13 world, There.com CEO Michael Wilson adds. The site screens all content — such as clothes and virtual neighborhoods — to ensure there is nothing obscene or in violation of copyrights.
New York Law School has even started teaching courses with the technology, in which the professor and students all appear as characters in a virtual classroom. “It’s less expensive than video conferencing,” says Beth Noveck, a professor at the school. “And if you stop paying attention” — say, by surfing the Web — “your avatar goes to sleep.”
Community Connect Community Connect Inc., which runs a trio of minority-themed social networking sites, is actually older than MySpace.
It launched 1997 and features BlackPlanet.com, an online community for blacks; MiGente.com, which targets English-speaking Latinos; and AsianAvenue.com for the Asian community.
In addition to social networking, the sites also feature job listings from employers seeking to expand diversity — for which the employers pay to post.
Most services are free to users, though the dating feature has a base price of $19.95 a month.
The company has been profitable since 2002 but doesn’t release figures. The sites offer a forum for people to discuss news and issues of interest to their ethnic and racial communities, which can differ greatly, says Benjamin Sun, president and CEO of the New York-based company.
“Our approach to it is, things online should help make things off-line easier.” | Only registered users can write comments. Please login or register. |
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