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Starbucks launches L.A.-based record label |
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Written by asap
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Tuesday, 13 March 2007 |
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Not that it wasn’t already selling plenty of CDs alongside lattes, but Starbucks is now formalizing its unique entertainment-coffee blend by launching its own record label.
The Hear Music label was formed as a partnership with Concord Music Group — which has an existing deal to release albums under the Hear Music brand.
Starbucks said the new Los Angeles-based label will work with established artists along with seeking to develop new artists. The companies said the label will “advocate creative control for artists and encourages musicians to stretch and take risks.”
Ken Lombard, president of Starbucks’ entertainment division, will lead management of the new label. “This announcement is a natural next step in our entertainment strategy,” he said. | Only registered users can write comments.
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