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Written by David Hinckley, MCT
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Monday, 21 May 2007 |
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America's favorite ogre scored some long green this weekend.
"Shrek the Third," the further adventures of a grumpy ogre and his wisecracking pals, earned $122 million in its first three days, the highest opening weekend of all time for an animated film and the third highest for any film, trailing only "Spider-Man 3" and the second "Pirates of the Caribbean."
But the record may not last a week. The third installment of "Pirates" is due out Friday.
"We expect a very good run for 'Shrek the Third,'" said Anne Globe, president of marketing for Paramount Pictures, which released "Shrek." "But there's a lot of strong competition out there, with 'Spider-Man 3' still popular and 'Pirates' looking to break more records next weekend."
Hollywood's strategy of kicking off the summer with blockbuster sequels is working out so far. If "Pirates" does as well as expected, three of the four highest openings of all time could be recorded this month.
"Spider-Man 3" was in second place this weekend with $28.5 million, bringing its 17-day total to $281.9 million.
Globe said "Shrek the Third" — voiced by Mike Myers, Cameron Diaz and Eddie Murphy — exceeded studio projections of $100 million and attributed this pleasant surprise to an unexpectedly strong showing of grownup fans without their kids in tow.
"About half the patrons were (adults)," she said. "That's unusually strong for an animated film."
Globe also said there are plans for more films in the "Shrek" series. | Only registered users can write comments.
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