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Google, eBay form alliance for advertising |
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Written by asap
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Monday, 28 August 2006 |
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AP Photo/Paul Sakuma
In an arrangement announced Monday, Google Inc. will begin selling advertising on Web auction leader eBay and help buyers quickly ring an online merchant to do business.
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Google is about to become an eBay power seller.
In a deal between two of the Internet's most prominent properties, Google will begin selling advertising for Web auctioneer eBay outside the United States and help buyers quickly ring an online merchant to do business.
The arrangement announced Monday promises to introduce "click-to-call" Web site technology to a broader audience and potentially speed its adoption as a means of more quickly connecting online consumers with advertisers. It will allow potential buyers to call eBay merchants or Google advertisers by clicking a link on a Web page.
Under the partnership, Google will become the exclusive provider of text advertising on eBay outside the United States. In May, eBay announced a deal with the No. 2 Internet search engine, Yahoo Inc., to serve all its domestic advertising.
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WHAT'S THIS ABOUT CLICK-TO-CALL?
The click-to-call component of the new alliance calls for the two Silicon Valley companies to work together on developing a service that lets Web surfers place telephone calls through their computers or handheld devices when they click on a link in an Internet ad.
Its advocates, including some merchants who have tried it, say customers who call are ready to buy and aren't just browsing the Internet; thus, search engines can charge more -- $2 to $10 or even more per call, compared with less than $1 per click with traditional search ads. | Only registered users can write comments.
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