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NBC puts 'Breast' foot forward |
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Written by Zap2it.com, MCT
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Friday, 15 June 2007 |
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NBC and its sister studio have struck a deal to make both Spanish- and English-language versions of a controversial Colombian telenovela whose title translates to "Without Breasts There Is No Paradise."
The deal calls for the newly renamed Universal Media Studios (formerly NBC Universal Television Studio) to produce an English version of "Sin Tetas No Hay Paraiso" for NBC. Rather than just import the original show, the studio will also make a Spanish version with a different cast for Telemundo, the NBCU-owned Spanish-language network.
"These synergistic productions represent a giant leap forward for the networks of NBC Universal," says Ben Silverman, co-chairman of NBC and the studio. "I scour the world for the best ideas and for the game-changing hit shows and `Sin Tetas' is one of those shows. We have a tremendous opportunity to achieve cross-promotional efforts on behalf of both of these telenovelas as we reach out to diversify our audiences."
"Sin Tetas," based on a novel of the same title, tells the story of a young woman named Catalina, who, per NBC, is "seduced by a world of easy money (and) who agonizes that her figure is a barrier to deliverance from poverty and a pampered life as a drug trafficker's lover."
The show drew close to 7 million viewers when it aired in Colombia, in spite of (or perhaps because of) controversy over its portrayal of aspects of Colombian culture.
It's unclear whether NBC will produce the English-language version of the series as a nightly strip or adapt it to a weekly series a la ABC's "Ugly Betty," which is also based on a telenovela and which Silverman executive produces. There's no word on when production will begin on either version. | Only registered users can write comments.
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