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9/11 ads ask: Where did you hear the news? |
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Written by asap
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Wednesday, 30 August 2006 |
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Five years later, the question is: Where were you when you heard about Sept. 11?
A national ad campaign to be launced Thursday asks the question of all types of people, hoping their answers will elicit donations for the World Trade Center Memorial Foundation.
"I was in the shower. ... I was in a dentist's office in Bulgaria. ... I was on the Q train," says a radio spot for the campaign, which seeks donations for the Sept. 11 memorial at the trade center site.
The ads' creator, Gerry Graf, is executive creative director of the TBWA/Chiat/Day ad agency.
"The first thing I thought was this was our Pearl Harbor," Graf said.
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SO FAR...
The foundation has raised $132.8 million privately, and needs to raise a total of $300 million to complete the memorial, which is under construction and set to open in 2009.
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REMEMBER
A Web site formed by college students _ http://wherewereyou.org _ collected more than 2,500 stories in the first year after the attacks.
"It is important to remember how time stopped," said Marie Pelkey, who was an 18 when she co-founded WhereWereYou. "No matter what we were doing, being in class, driving to work, arguing with family, alone overseas, at the airport ... it was in essence a human event that connected us all."
On the Net:
Memorial Foundation: http://www.buildthememorial.org
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