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McDonald's succumbs to hedgehogs' needs |
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Written by asap
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Friday, 01 September 2006 |
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 McDonald's has bowed to the pressure of the hedgehog lobby.
McDonald's Corp. said Friday that it has redesigned the cups for its McFlurry dessert so that they no longer pose a danger to the spiky woodland creatures.
Apparently -- according to the British Hedgehog Preservation Society -- hedgehogs have died while trying to eat leftover ice cream from discarded cups. Campaigners said the opening in the lid was large enough for hedgehogs to stick their heads in, but not to get them out again, and that animals not rescued by passers-by died of starvation.
McDonald's U.K. said that after "significant research and testing," it now has a McFlurry cup with a smaller opening. McDonald's started delivering the new lids to restaurants in Britain last week.
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TAKING THIS SERIOUSLY
-- "The smaller aperture of the lid has been designed to prevent hedgehogs from entering the McFlurry container in the unfortunate incidence that a lid is littered and is then accessible to wildlife," McDonald's said.
-- Fay Vass, chief executive of the British Hedgehog Preservation Society, said the new cups meant "many hedgehog lives will be saved."
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