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Warner Music signs deal with YouTube |
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Written by asap
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Monday, 18 September 2006 |
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Warner Music Group Corp. -- whose musical roster includes bands like Led Zeppelin, the Doors, Linkin Park and Greenday — has agreed to distribute and license its copyrighted songs and other material through YouTube Inc., the online video trendsetter.
The revenue-sharing deal announced Monday marks another significant step in the entertainment industry's migration to the Internet.
PERHAPS EVEM MORE IMPORTANT FOR YOUTUBE
Warner Music has agreed to license its songs to the millions of ordinary people who upload their homemade videos to the Web site.
WHAT YOUTUBE SAID
"We are very excited," YouTube co-founder and CEO Chad Hurley said in a phone interview Sunday. "This is a real landmark for our company."
WARNER COMMENT
"Technology is changing entertainment, and Warner Music is embracing that innovation," said Warner Music Chairman Edgar Bronfman Jr.
"Consumer-empowering destinations like YouTube have created a two-way dialogue that will transform entertainment and media forever."
LEGAL SHOWDOWN?
Many of YouTube's most widely watched videos already include copyrighted music, raising the specter of a legal showdown with record labels and artists seeking to protect their right to be paid for the material.
Universal Music Group CEO Doug Morris signaled the industry's exasperation with YouTube just a few days ago when he indicated the world's largest record label is prepared to sue the site unless it does a better job of preventing copyright violations.
THEY GROW UP SO FAST
YouTube is a San Mateo, Calif.-based startup that has become a cultural touchstone since two 20-something friends launched the company in a Silicon Valley garage 19 months ago. | Only registered users can write comments.
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