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Elmo unveiling ends months of secrecy |
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Written by asap
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Tuesday, 19 September 2006 |
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 It seems everything is extreme these days: sports, beverages and now Elmo, the red, fuzzy and really ticklish must-have toy of Christmases past.
Fisher-Price, a unit of Mattel Inc., on Tuesday took the wraps off T.M.X. Elmo, ending months of unprecedented secrecy that's had the toy industry abuzz. Until the unveiling, only about 50 people had seen it.
The "X" in T.M.X. stands for extreme.
CHECK OUT HIS MOVES
"When I originally saw a picture of how it moves, I really thought there were some sort of wires, like a puppet, moving it," said Jim Silver, editor-in-chief of Toy Wishes, a trade publication. "We've never seen a stuffed animal that has this type of movement."
LAUGHING FITS
The debut of T.M.X. Elmo was timed to the 10th anniversary of Tickle Me Elmo. He's still red, fuzzy and really ticklish, but now Elmo's laughing fits have him slapping his knee, falling to the floor, rolling over and pounding his arm.
DEMAND EXPECTED TO BE HIGH
Executives at KB Toys Inc. and Toys R Us Inc. said pre-orders for the toy, which retails for $39.99, have exceeded expectations. | Only registered users can write comments.
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