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Expect to pay more for your Starbucks coffee |
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Written by asap
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Friday, 22 September 2006 |
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 Starbucks Corp. is raising its prices.
Lattes, cappuccinos, drip coffee and other drinks will cost you 5 cents more, or an average of 1.9 percent.
WHEN AND WHERE
The increase, which goes into effect Oct. 3 at all company-operated stores in the U.S. and Canada, will mark the first time the company has boosted drink prices in two years.
DON'T FORGET THE BEANS
Starbucks also is increasing the price of its coffee beans by about 50 cents per pound, or an average of 3.9 percent. That's the first price increase for whole beans in nine years, spokeswoman Valerie O'Neil said.
Starbucks isn't raising prices on the prepared drinks it sells in refrigerated cases.
WHY
O'Neil said the company decided to charge more because costs, including fuel and energy, are going up.
CURRENT PRICES
Currently, a tall, or 12-ounce, cup of Starbucks coffee costs between $1.40 and $1.65. Twelve-ounce lattes cost between $2.40 and $3.10, depending on the market, and a tall mocha costs between $2.70 and $3.40.
JUST HOW BIG IS STARBUCKS?
Seattle-based Starbucks had 8,624 stores in the United States as of Aug. 30, about 5,500 of which are company-operated. O'Neil said the company does not break out how many stores it has in Canada.
The coffee retailer has said it expects to open as many as 30,000 stores worldwide.
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