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FCC to study link between TV ads, fat kids |
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Written by asap
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Thursday, 28 September 2006 |
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 Sugary snack commercials influence kids' waistlines? What an epiphany.
The Federal Communications Commission has decided to look into the link between ads, viewing habits and the rise of childhood obesity.
"Small children can't weed out the marketing messages from their favorite shows," FCC Chairman Kevin Martin said Wednesday at a news conference. "Especially when the marketing campaigns feature favorite TV characters like SpongeBob or Scooby-Doo."
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SCARIEST FACT OF THE DAY
Martin cited reports showing the average child views about 40,000 TV ads every year, most of them for cereal, candy, toys and fast food.
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GOOD GOING, SAM
Sen. Sam Brownback, R-Kan., said he urged the commission to form the task force, which will include FCC officials, members of the food, television and advertising industries, along with consumer advocacy groups and health experts.
"Judging by the sheer volume of media and advertising that children consume on a daily basis, and given alarming trends in childhood obesity, we're facing a public health problem that will only get worse unless we take action," Brownback said. | Only registered users can write comments.
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