Not only are the commercials boring, bland, and have 0% imagination behind them, but I feel like I was just talked down to by my TV! Then to make matters worse, when the "auto teleprompter" is done, they flash each individual letter in their corporate logo and in the middle of the flash for the "G" you hear "A-I-G." As if we didn't fricken know, as if the corporate logo wasn't there for the ENTIRE DAMN COMMERCIAL!

Is it just me, or do these commercials sound absolutely stupid? I could understand the concept of paying attention to the commercial so that you can read it, I can also understand a voice telling you why you should pay attention, but both? I remember having that done to me in pre-school! I remember having to do that when learning to read in Kindergarten! When I'm thinking of insurance, or investments, or loans, I think it should be assumed that I have the capacity to think at LEAST at an 8th grade level (for even BASIC business understanding!)I think AIG has crossed that line where they BELIEVE everyone is an idiot to that place where they, in all their belligerent arrogance KNOW for a fact that everyone is an idiot.
I can just imagine the interview with their VP of advertising; "well, we wanted to come up with a commercial that appeals to older adults ready for retirement or that next big purchase" OK, so now you're saying older Adults may not be able to hear, but they can read, or are blind but can hear fine so you're going to cover both bases eh? There's this thing that came out in the 80's called CLOSED CAPTIONING! Even if people can't afford the extra device subscription, Most new TV's have it, and I'll be damned if it doesn't work 100% of the time! Here's what I imagine AIG would do to their corporate HQ if they had the same mentality as their Ad department: (Google it, this is their corporate HQ)

Every time I see my TV Screen go to that blue background with AIG in the middle I feel compelled to bash my head against the wall till I knock myself unconscious. In PC-land, when you see a blue screen like that, it's usually because of a Memory dump. I wish that's what would happen to me every time I saw the AIG logo. "A-I-G. . .wait, what was that? ah, nevermind probably wasn't important."
I HATE COMMERCIALS THAT READ TO ME! The text is there, I can read it myself, thanks for having 0 faith in your potential customers by thinking you need to hire a professional voice to teach us not only how to read it and pronounce your damn company name, but at exactly what pace we should be reading it. Oh yea, and with that aire of arrogance where we're trying to sound confident, but instead come off sounding like a wise-ass. Honestly, people get punched in the face for that.
I want to meet the group responsible for coming up with these "clever" snippets of junk I have to sit through while watching "24" and have this blog entry blown up and displayed on an overhead projector while I read to them word-for-word how completely stupid their commercials are so they can see how it feels!

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