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Spending dough for the Snow - Dough for winter Snow Sports |
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Written by Erin Frustaci
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Thursday, 02 November 2006 |
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Page 2 of 12
 SNOWBOARDING
Baggy brigade of boarders generates big bucks for industry
Think snowboarding and baggy-clothed gangs of renegade speeders come to mind for many. Like any new sport, snowboarding was initially dissed and dismissed for it’s image and, well, even the idea of “surfing on snow.”
That’s hardly the case these days as the sport becomes more refined, generates big bucks, and is accepted by the establishment. (Remember, it wasn’t until a few years ago that all but a handful of resorts opened their gates to snowboarders.)
Though a few resorts still refuse to allow boarders on the hill, today snowboarders are approaching skiers in total numbers. Snowboarding is also a top X-Games event, and was an Olympic event for the first time in 1998.
And to think, the first snowboard was actually produced in 1965. Yes, way back when skiers themselves were only just shifting from wood skis and lace-up boots. It was made by Brunswick and called The Snurfer.
Today, boards have inset rails for terrain  parks, radical sidecuts for racing and other gizmos for just about any application.
So what does this mean for the newbie or rider just looking to cruise? Plenty, as beginner boards lessen the inevitable impact of falling as learning to turn gets easier.
And the clothing? Well. Just check out the new Burton Audex Jacket to see how outrageous snowboarding has become. Sure, baggie is still in style, but just wait until you see this year’s colors!
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I am a recent college graduate of Minnesota State University Moorhead. After recieving my B.A. in English and Mass Communications this past August I moved down to Colorado.
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| | My name is Michelle Turley and I'm 28 years old. I live in Severance with my hubbie, Brandon. We have 2 dogs and a cat. We enjoy camping, four-wheeling, and just being in the mountains. I like to cook, clean (go figure), flea market, and play poker. I have so much to say about poker... | |
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