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Wal-Mart slashes prices on electronics in advance of holiday season |
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Written by asap
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Saturday, 04 November 2006 |
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Everything must go?
Wal-Mart stepped up its discounting Friday in advance of the holiday season, announcing deep price cuts on almost 100 electronics that focused on high definition TVs, cellphones and digital cameras.
The news came a day after the world's largest retailer announced disappointing October sales and a lackluster November outlook.
The discounts, or what Wal-Mart Stores Inc. counts as rollbacks, are effective through Dec. 31. They include such items as Panasonic 42-inch HD plasma TVs, slashed to $1,294 from $1,794; the Polaroid LCD HDTVs, reduced to $997, from $1,297; and Cingular C139 prepaid phones, marked down to $19.97 from $29.98.
In a release Thursday, Wal-Mart said it planned to "reinforce Wal-Mart's price leadership position" in such areas as toys and electronics. The discounts on electronics follow Wal-Mart's move in mid-October to cut prices on more than 100 holiday toys, which the company said is already resulting in a "significant lift in unit volume." | Only registered users can write comments.
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