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Search engine allows shopping by image |
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Written by asap
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Friday, 10 November 2006 |
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Just got to have the same pair of boots you saw Paris Hilton wearing?
Search no more — this holiday season they can be found with a new Web site called Like.com that bills itself as the first visual search engine. Like.com lets consumers search for items by appearance instead of just text and then purchase similar versions — at all prices — from 200 merchants' Web sites.
The site also allows customers to click on images of celebrities wearing accessories or on pictures of handbags, jewelry, shoes and watches. In a few weeks, the site will add clothing, according to Munjal Shah, co-founder of Riya, which operates Like.com.
Eventually, customers will be able to upload their own images to the site.
HOW IT WORKS
Like.com uses face recognition technology, which looks inside a photo and creates a digital signature that describes the photo's content and enables a more accurate search for similar looking items.
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