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What happened to the sports? |
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Written by asap
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Thursday, 06 July 2006 |
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Imagine you’ve just come home from a long day of riding the cubicle. All you want to do is unwind with a frosty beverage, a tasty snack and some sports television. In this era of ubiquitous media, your choices are vast. If you have cable or satellite television, you can watch the hometown team from anywhere in the world. Entire television networks are devoted to your sport of choice.
Like college sports? Order CSTV.
Football? NFL network won’t let you down.
Golf? The Golf Channel is a click away.
Curling? Well... maybe in Canada.
I know what you are thinking: Isn’t he leaving out the most obvious sports channel? What about ESPN, the giant that seems to control all we hear and see related to the world of sports?
I must have forgotten about them, right?
WRONG.
Other than its broadcast coverage of professional sporting events -- World Series of Poker, World’s Strongest Man, and bass fishing not withstanding -- ESPN has become repetitive, bland and irrelevant. It no longer focuses on the wealth of games, replays and brief insightful commentary that were its calling cards throughout the 1990s.
PARDON MY YAMMERING ESPN is now beleaguered by shows with a Crossfire-like, talking heads format. Shows like “Pardon the Interruption” and “Around the Horn” feature sports journalists relentlessly bickering about the highjinks of the sports world, such as Matt Leinart’s relationship with Paris Hilton.
Often they are centered on so-called debates fraught with unanswerable questions like: “Is LeBron the next Jordan?” or “Is Tiger Woods the greatest golfer ever?” In “Horn,” the host awards points to the panel based on whose opinion he agrees with. This format, more verbal pingpong than intelligent sports commentary, has mired a once-proud sports network in sensationalist redundancy.
Even the crown jewel of ESPN, “SportsCenter,” has become a hodgepodge of overblown reporting and unnecessary statistical comparisons. A few highlights are followed by several minutes of superfluous conversation. The relentless coverage of Terrell Owens over the past two years, which focused on his personal dramas rather than his play, is an example of this. At one point in the summer of 2005, the broadcast featured more clips of Owens doing sit-ups on his lawn than playing football.
For years during the 1990s ESPN was considered the standard in sports television, delivering cutting-edge commentary, sports events and recaps on “SportsCenter.” So what has changed from the glory days of Craig Kilborn and Keith Olbermann?
WHAT HAPPENED TO THE SPORTS? In 2002, former ESPN producer Robert Weintraub wrote in Slate: “Like another cable giant, MTV, ESPN seems to have forgotten its original mandate. ... (Now) ESPN is far more interested in showing you people talking about sports rather than the sports. ... The network has become the Worldwide Leader in Hot Air.”
Four years later, ESPN continues this shameful tradition by subjecting viewers to a litany of “original” shows that are big on talk and small on sports broadcasting.
Perhaps the influx of these programs can be attributed to the suits at ABC/Disney who bring over major-network style programming formulas. ESPN2’s “Cold Pizza” is a sports-focused replication of ABC’s “Good Morning America.” Other copycats include: “Dream Job” (“America Idol”), “Bonds on Bonds/Knight School” (reality TV), “The Sports Reporters” (“Meet the Press”), “Stump the Schwab” (game show), “Quite Frankly with Stephen A. Smith” (late night TV, minus the comedy) and “Outside the Lines” (a sports-focused news magazine).
Executives green-light these shows because the format has been successful at attracting viewers. “The ratings for shows like Around the Horn are through the roof,” says Washington Post sports columnist Mike Wise. “As disturbing as arguing abortion rights as sports is, (ESPN) caught that wave and it gets the ratings.”
When asked about the changes in cable sports broadcasting, George Michael, host of NBC’s “The George Michael Sports Machine,” emphasized survival tactics. “The way you report the highlights has become more important than the highlights themselves. To survive on TV you have to do more than just give the score. In this business, if you just give results you are going to die.”
For fear of proverbial “death,” ESPN has sold its soul to the three-piece-suit-wearing devil. The price of this sale is the quality sports television that used to be the standard.
So, to all of you true sports-loving cubicle jockeys, exercise your right to choose. Don’t worry about who is dating Paris Hilton, or how many sit-ups T.O. can do. Change the channel and enjoy watching your team play. ——— asap contributor Dan Simon is a freelance writer based in Washington. ——— Want to comment? Sound off at mailto:soundoffasapap.org. | Only registered users can write comments. Please login or register. |
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