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Procrastinators help with holiday sales goals |
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Written by asap
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Monday, 18 December 2006 |
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 Don't feel bad for waiting until the last minute to shop for Christmas. Retailers are counting on it.
With Dec. 25 only a week away, many stores are finding themselves in the same position as in recent years, hoping those procrastinators meet their sales goals even amid  early reports of a strong shopping weekend.
With some notable exceptions, stores have generally stuck to planned discounts throughout the holiday season, not buckling to pressures from shoppers who are waiting for the best deals. That's good news for retailers' fourth-quarter profits.
But it also makes it more nerve-racking as merchants wait for the big sales surge. After pulling in better-than-expected crowds on Black Friday, the start of the holiday shopping season, shoppers have been returning to stores at a slower-than-expected pace after a post-Thanksgiving lull.
Shoppers did shop early for certain hot toys such as Fisher-Price's T.M.X. Elmo and Sony's PlayStation3, and popular consumer electronics like flat-panel TVs. Pricey fashions and jewelry as well as luxe handbags have been hot too, but for most of the other merchandise, particularly apparel, consumers are dilly-dallying.
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