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Technophiles await unveiling of new Apple product |
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Written by asap
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Monday, 08 January 2007 |
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The anticipation is extraordinary for Apple's next revolutionary product.
Steve Jobs, chief executive of Apple Computer Inc., is expected to launch at least one Tuesday at the Macworld Conference & Expo in San Francisco. Speculation has focused mainly on an Apple-branded cellular phone and a set-top box that allows people to send video from their computers to their televisions.
WILL IT BE A PHONE?
The mere suggestion that Apple might make a glamorous, simple cell phone that downloads, plays and shares digital music has intimidated competitors, said Avi Greengart, an analyst with Current Analysis.
"Even if Apple does not announce a phone, just the threat of Apple's entry could spur innovation," Greengart wrote in a research note Thursday. "If Apple builds a phone that is easy and genuinely pleasurable to use, the company will have a winner no matter how it is priced or sold."
A SET-TOP BOX?
Apple also is expected to unveil a set-top box designed to bridge computers and television sets so users can more easily watch their downloaded movies on a big screen. The move would complement Apple's entry into online movies -- it began selling titles through its iTunes store in September.
An TV?
The iTV could generate millions of new customers -- not just iPod-wearing hipsters but garden variety couch potatoes and big spenders on home entertainment systems, said principal analyst Josh Bernoff of Cambridge, Mass.-based Forrester Research.
"There are a whole lot more people who watch TV than listen to digital music," Bernoff said. "This could be a great edge for Apple." | Only registered users can write comments.
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